In today’s world, it’s all about technology. The online consumer experience has come light years from what it formerly was, offering new and exciting features meant to enhance online visits. Retailers everywhere are upping the ante, setting aside budgets specifically aimed at improving their online presence and are constantly brainstorming to come up with new ways to “Wow” their customers. Doesn’t it feel good to know that teams of marketing people at retailers around the world are in meetings every day trying to figure out how to make you…the customer, happy?
Well online shopping is going to get better and better! I recently found out about a UK online clothing website called Banana Flame that offers what is called “Augmented Reality Technology” (Please Note: The Banana Flame site is currently under construction). The technology, made by a software company called Zugara, allows customers to use the camera on their desktop or laptop to virtually try on the clothing before they make a purchase. How fantastic is this idea?!
Check out how it works:
It’s comforting to know that Retailers are showing more concern for the customer experience, allowing us to try before we buy. I can’t wait for this to start catching on everywhere!
Until next time!